Bart-Jan Leyts, the young CEO of Loreca, knows the importance of visibility in the revenue strategy of hotels. Loreca, a Belgian start-up, is at the forefront of this innovative approach to revenue management. The truth is, visibility is key to success in the hotel industry, and yet, it's a topic that's often overlooked. A recent study by Expedia found that 75% of all OTA bookings come from the top 7 search results. Following this Loreca built an algorithm that maximizes the visibility. This algorithm is seen to be key in a well-structured revenue structure.

Loreca's research has revealed that visibility has a significant impact on pick-up rates and can create a "billboard effect," driving more direct bookings to your hotel. With high visibility on OTAs, a property is more likely to be seen by a larger audience, leading to increased bookings and revenue.

In short, visibility-centered revenue management is the way of the future. Don't be left behind, embrace the power of visibility and watch your hotel's success soar.  

RevControl is all about making Revenue Management Easy for you, now more than ever!

Get a sneak peek of our new RevControl. With a new dashboard, more detailed insights and more functionalities you are guaranteed to boost your revenue!

Good data, is usable data, usable data that you can trust. In a stable world, complexity might make sense. But in the real world, in today’s world, Real-time analytics that ingest market data as it happens, is the goal.

Data analysis should come from a variety of sources to ensure that published rates are taking into account all of the data available to us: Forward-looking data, comp price data, market data, historical data, live booking and reservation data, etc. 

Combining those data sources with market-leading analytics gives hoteliers a data approach that works to drive revenue.

We will discuss the benefits of integrating AI principles into every step of HQ Revenue's rate shopping. 

With the help of AI tools such as natural language processing, statistics, and forecasting, we ensure the quality of web-scraped data, recognize rate attributes from rate descriptions, and compare rates across different channels and languages. By aggregating data on different levels, we can create market demand and track unusual patterns in our customers' rates, PMS data, and market demand. 

Through this approach, HQ revenue provides customers with valuable insights that help them make data-driven decisions and optimize their revenue strategy. 

Join us to learn more about the power of AI in revenue management and how it can help you build a more profitable business.

The move to total revenue management involves a shift from a short-term focus to a more strategic long-term view. 

The current challenge for most hoteliers:  Total revenue management is complex and the Revenue Manager spends too much time pulling large amounts of data from multiple systems and multiple properties and organizing it into a more useful format such as Excel spreadsheets.

The revenue manager needs more time to analyze data for one property, clusters of properties and/or all properties in order to manage demand and profitability for all revenue streams.  With more time, the Revenue Manager can focus on data insights in order to build a total revenue strategy, along with the Commercial team, and can be proactive vs. reactive in maximizing immediate and long-term total revenue and profit.

The solution: One S.M.A.R.T (sales, marketing and revenue technology) system that provides all the data needed for the commercial team to work together to increase the bottom line.

It seems every little thing on the planet is against us: AI takes our jobs, Companies laying off people, Automation will get the better of us, Noone wants to work in hospitality, the younger generations want online jobs, not real life jobs, etc…..and so it continues. Are we doomed in RM?

No we are not. The future is human lead, not AI lead. The future of intelligence is not about replacing human beings with artificial intelligence, but about enhancing human potential in the optimization cycle. The goal is to create a symbiosis and an individual, capable of unlocking their full potential that creates a better revenue performance for the businesses they work for and better lives and careers for themselves.

In this session we are going to cover what makes you stand out, how you can use your own “algorithm” to drive performance and above all: Being the one using AI to outperform, not to be outperformed. We look at how you can easily become a better version of yourself and unlock your potential for maximum performance.

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Join us for a dynamic and interactive presentation on front desk upselling in the hotel industry. Our expert speaker Nicola Hawitt will share the latest techniques and strategies for successfully upselling at the front desk, including tips for personalized communication and utilizing technology to enhance processes. 

But the fun doesn't stop there! Put your upselling skills to the test in a thrilling quiz show where attendees will compete for bragging rights as the ultimate upselling champion. 

This presentation is a must-attend for anyone looking to take their upselling skills to the next level.

„Never change a running system“, heißt es.
Aber „Innovate, or die“, eben auch!

Stefan Schlachter, European Director of Sales bei Guestline, spricht mit Hotelier Paul Dreykluft von der Classik Hotel Collection über die Herausforderungen und Chancen bei einem PMS Wechsel im laufenden Betrieb. Denn auch wenn so ein Wechsel nicht die leichteste Aufgabe ist, kann sie mit dem passenden Projektplan und dem richtigen Team eine sehr lohnende sein, die langfristig für mehr Flexibilität und Leichtigkeit sorgt. 

We love Tomorrow, but at Hotel Campus we live Today and unity as Hospitality.

JOIN OUR CELEBRATION OF TODAY!

Together with an amazing crew, electrifying Beats and the best possible guests on campus we want to feel the Heartbeat of Hospitality with you!As every party on campus you will need to know the secret password to enter floor.

Hoteliers who embrace RevMarketing Automation will ultimately unlock the hotel website and allow revenue and occupancy to be driven through automated offers and personalized incentives.

One of the most common challenges for hotels is turning hotel website lookers into bookers and this is where Userguest steps in. Through smart notifications & personalized incentives, Userguest increases traffic to the booking engine which generates and translates into more revenue. 

Userguest has created a unique concept called RevMarketing Automation – which takes specific revenue scenarios into account and benefits the hotel & the website visitor at the same time.

Revolutionize your hotel's approach with the power of new technology.

Join us for a presentation on hyper-personalization and differentiated inventory distribution. Say goodbye to one-size-fits-all room assignments and hello to tailored experiences for your guests.

Discover new sales tactics such as attribute-based selling and labelling tactics.

Don't miss this opportunity to stay ahead of the curve and learn how new technology is changing the game in the hospitality industry. Register now for a front-row seat to the future!

Why you have to adapt your Revenue Management Strategy to different hotel segments?

Successful hotel revenue management requires the differentiation between types of guests, such as corporate and leisure guests. Hence, leisure and city hotels as well as hotel chains require different approaches to tackle their individual challenges and to optimize their revenue management strategy. Very often there is no clear line between segments or there are many different segments that need to be catered to. Additionally, the shift from corporate towards more leisure tourism during and after the pandemic requires adjustments to the pricing strategy. An efficient Revenue Management System understands the various requirements to reach the maximum revenue with a minimum of effort.

The Revenue Management role has changed dramatically over the years and has moved closer to the other commercial departments where Digital Marketing and Distribution no longer are two separate definitions and Revenue Managers have to have Digital Marketing skills. With the move from Revenue Management to Profit Management, Revenue Managers also are moving closer to the operational department, such as F&B. How can we align all these departments and how do we tackle the challenge of getting the right data?

How do hotels get in the lead, extend the lead, hold their position? There are loads of aspects to this question, from branding to pricing. While we focus on the pricing part, we can't neglect the factors that lead there. Stephan Kohl is a seasoned revenue management expert – in his talk he will demonstrate how hoteliers can determine their market position, and how they can leverage the data based insights about their relative position in the comp set to draw conclusions for the next steps in the positioning journey, that is: for taking, and maintaining the lead.

In touristisch hart umkämpften Regionen mit höchsten Qualitätsstandards wie Südtirol, Tirol, Salzburg, Vorarlberg und dem Allgäu ist es für Hoteliers besonders wichtig, neben klassischen Marketingstrategien auf ein verlässliches Revenue Management zurückgreifen zu können.

Traditionell vorwiegend familiengeführte Betriebe mit entsprechenden Positionierungen und einer deutlichen Brand-Strategie wenden Revenue-Analysetools in einem anderen Kontext an als Häuser in einer anderen Marktsituation.

Welche Schwerpunkte setzt man als beratende Agentur im Revenue Management in diesem ganz spezifischen Segment?

Individualisierte Hotel-Dashboards und Berichte können Hotelketten erhebliche Vorteile bieten, da sie einen zentralen Überblick über die Abläufe in mehreren Häusern ermöglichen.

Die wichtigsten Vorteile von individualisierten Hotel-Dashboards für Hotelketten sind: Verbesserter Überblick der KPIs der Kette, zentralisierte Datenverwaltung, verbesserte Entscheidungsfindung, verbesserte Skalierbarkeit, optimierte Abläufe.

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Guests' needs and technological progresses change, adapting is no longer enough, the need is to renovate and evolve. Tourist flows change, sales needs change, attention to Guest needs changes, which management software is ready for all this? The key feature of a digital solution is its ability to evolve and support hoteliers in the future. In Proxima Service works costantly to concretely answer this question and, from our commitment and work HOTELCUBE WOW, The New PMS is born.

The new PMS accompanies hoteliers in all the evolution processes in a highly competitive market such us the hotel environment. Roberto D'Aquila will present the many innovations that, we are sure, will astonish you!

Let's discuss how global revenue management behaviour is transforming and what the data insights are telling us about the evolution to a more holistic commercial and profit strategy.

Your guests expect you to know their preferences every time you communicate with them. The great news is, you most likely already have the guest data that you can utilise to enhance the guest experience.

We know that delivering value to guests by delighting them is how we drive revenue. Revinate MAE, Sandro Christofori will discuss how we, as an industry, can embrace this change with critical strategies and technologies for activating first-party data to create marketing campaigns and communications that make your guests feel like you are talking to them personally.

There are still too many time wasters in revenue management- get rid of it, automate and implement smart solutions to optimize your (total) revenue.

Let's take a look at how this can be done – and why effective revenue management doesn't require everything in every hotel to be 100% automated.  

Eine Sache ist klar: Die Präsenz eines Hotels in der digitalen Welt wird immer wichtiger. Am Ende des Tages kann sie oftmals über Gewinner und Verlierer der Branche entscheiden. Doch auch hier ist inzwischen: mehr, mehr, mehr, schon lange keine Garantie für Erfolg. Um aus der breiten Masse herauszustechen, ist heutzutage von einer klaren Positionierung nicht mehr abzusehen. Doch wie wichtig ist eine klare Positionierung für Ihren Erfolg im Online Marketing? 

In dieser Präsentation klären wir gemeinsam diese Frage. Mit vielen Beispielen aus der Branche wollen wir Ihnen aufzeigen, wie Sie Ihre klare Positionierung nutzen können, um in der digitalen Vermarktung Ihres Hauses noch erfolgreicher zu werden. 

Die Möglichkeiten sind bekannterweise viele, lassen Sie sich inspirieren, wohin die Reise gehen kann. 

In a jungle where distribution becomes increasingly complex and difficult to control, here are some tips to improve your strategy.

From b2b to b2c find out how you can help your Hotel to shift from static distribution to profitable bookings!

Digital Guest Journey is a phrase we all know about, but what does this mean for a Hotel?

By implementing a new digital solution for your property, you need to remember the Brand, Message, and Vision to delivery within the right package for your guests.

P.s. Always remember that just because you've implemented a solution, it doesn't mean your work is over. 

In this 25 minute speech , Erjon will talk about his experience attending all speeches at Hotel Campus ITB2023. 

A quick resume of most important lessons he got from +27 speakers expert in hotel industry.

A real testimonial of the event , from the student and the hoteliers perspective, nevertheless as the coordinator of Hotel Campus 2023

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