Know where you stand

Use the price rating matrix to capture your own positioning within the comp set at a single glance.

From Zero to Hero

Price and rating - A special relationship

Determine the position

To book or not to book? In the end, the price-performance ratio is the deciding factor: The ratings of your guests make a statement about the perceived range of services offered by your hotel.  

The price-performance ratio is the key to a sustainable profile. If the world around you is becoming more and more unsteady, then counter it with steadiness. Don't just show any face, show your face. Show a clear profile. In other words: position yourself! 

Price-Rating-Matrix – Average LAR for the upcoming 30 days and its changes within the last 7 days – HQ revenue makes the complex development in complex markets easily accessible.

Price and rating

Understanding and influencing positioning

Understanding developments

Evaluation of the digital hotel ratings thanks to the meaningful presentation of the price-ratings ratio.

Comp set in view

Keep an eye not only on your own houses, but also on the competition - respond to potentials offered by the market.

 

The Price-Rating Matrix provides revenue managers and hotel professionals with a quick and comprehensive overview of the most significant market developments and direct competition.

This powerful tool reveals competitors who charge higher prices despite having a lower rating, as well as those offering lower prices despite having a higher rating.

With your own hotel positioned at the center, the matrix showcases the rating and price on two axes. Additionally, it visually represents any changes compared to the previous period.

 

The Nitty Gritty

Price Rating Matrix

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